Life is continuously
throwing up new opportunities in every industry for those who have the eyes to perceive
them. It does not require a visionary's genius, just an open mind and a will to see. New
opportunities are constantly emerging because society is continuously evolving, and the
rate of social development is greater today than at any prior time in recorded history.
Stop for a while and think
about it. What social changes in the past have created new opportunities for companies in
your industry? What further changes are taking place today that may generate new
opportunities for your industry in the future?
What are the opportunities
now emerging in your industry as the result of developments in technology, life style,
social attitude, organization, law or politics, devaluation of the dollar, and so on?
Where is the company positioned on the wave of opportunities.
There are a number of things
your company can and should do to foster the awareness and develop the perception of newly
emerging opportunities. For example-
1. Encourage your
clients/customers to speak out, and LISTEN to what they say. What do they like? What would
they like better? What are their problems? EVERY PROBLEM IS A POTENTIAL OPPORTUNITY.
2. Keep abreast of the
latest developments in your industry through conferences, seminars, and trade journals.
3. Do not restrict your
exposure to your own industry. Keep informed and observe trends and developments in
closely and distantly related industries that could conceivably have an impact on your
business.
4. Read the newspaper for
social trends and changes in life style, not just for hard news. Imagine what the future
could be if these trends continue.
5. Closely monitor the new
initiatives of competitors.
Finally, develop specific,
time-bound action plans to implement any of the above strategies to foster awareness of
new opportunities in the marketplace.
For additional
Growth Online thoughts
on Unlimited Opportunities in the
Marketplace, click
here.
Additional Information
-To learn about how to tap
into the rising aspirations of society to create infinite growth
and profitability, click here.
-This topic is further discussed in the book The Vital
Corporation. (MIRA)
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