Growth Online > Knowledge Base > Business Growth > Customer Satisfaction Business: Customer Satisfaction   Customer Delight To put yourself in touch with the spirit of what the client wants to accomplish is the heart of the value and principle of "customer delight." Customer Delight The most successful businesses have discovered a formula that goes beyond product and service. Their business is providing delight to their customers by understanding their specific personal interests, anticipating their needs, exceeding their expectations, and making every moment and aspect of the relationship a pleasant -- or better yet, an exhilarating -- experience. Business Boom in West and Knowing What Customer Wants Business in the West is booming. One of the reasons is they have changed their opinion about the customer. Originally the idea was the customer should buy what is sold or produced. Now they find out what the customer wants and produce it. Sales have boomed. (MSS) Your Client's Agenda Deferring your own agenda to the lead of the client's is a form of the spiritual method of "taking the other person's point of view." At the mental level it is recognition of their interests and needs. At the vital level it is an emotional association with their will and intent, and at the physical level it is to act and do what needs to be done. This is in the descending scale of conception, perception, and sensation. Discovering the Client's Needs If you follow to the nth degree what the client requires, and take appropriate action for every need, you will be constantly be making new discoveries, which will give you a new knowledge, widen your horizons, and, as a result, energize you. After all the True and Full energy is beyond your own self. It is made full through the Other, including the others around you that you interact and associate with, as well as the Divine Other above and within which provides ultimate discovery, knowledge, energy, and joy. Developing the subtle sense to perceive everything the client needs is an important consideration. As you live more in the depths, that subtle perception will grown, and you will pick up on even the minutest hints of client needs, which is very likely to be the opening of their greater needs, and your corresponding great success and joy! Four Levels of Relating to the Customer to Develop Your Market & Products There are four levels by which you can relate to the customer. Each successive view of the customer has more potential than the previous ones to open the market for you. First and most commonly, companies relate to the customer from the point of view of the product. I have a product to sell. Anyone who buys it is my customer. Companies with this view have a very limited idea of who their customers are, what their needs are or how to attract more of them. They rely on the product to do that. Look at the customer as a member of society. Identify the social characteristics of the customer and think of ways to meet the needs of specific social groups. Look at the customer simply as an individual. Recognize the needs and preferences that any individual would have and cater to them. relate to the customer, not merely as an individual who shares much in common with everyone else, but as a unique individual who has unique needs, preferences and identity. Three Levels of Relating to the Market to Develop Your Market & Products The market exists at three different levels. At the first level, the market consists of a finite number of recognized needs, and companies compete to meet those needs. If your company approaches the market from this point of view, its growth is confined to the already established needs of the market. At the second level, the market consists of needs which exist, but are unrecognized by society and companies, and therefore are unmet. Companies grow by recognizing those unfulfilled needs, creating a general awareness of them and then meeting them. What are the unrecognized needs in your industry? What new dimension or incremental improvement can you add to an existing product or service that will meet a latent need of society or your customers and create a new market that does not now exist? Not every company can create a new product or a new market. But the third level of market is open to all. There is in every industry a gap between what the market actually needs or wants and what companies perceive it wants. That gap represents fertile untapped ground for any company that can become more conscious of the market's real wants. When is the last time you really and systematically asked your customers about their preferences? If it was not today or yesterday, perhaps you should ask again. Put yourself on the other side of the counter and looking at things from the customer's point of view." The effort required is one of careful observation, perception, and thoughtfulness. On "Demanding" Customers When you consider a customer demanding, remember that what is being demanded is likely to be the very services, features, qualities, etc. that satisfy customers that follow. Untitled The Westerner discovered that pleasing the customer increases business. Though selfish, it is another man’s point of view, a spiritual idea, as the Spirit considers the other man’s profit as one’s own welfare. (MSS) ARTICLE on How Providing Customer Delight is Key to Business Success       New Insights into Infinite Business Success A Growth Online Portal Visit Now     Contact Us  | Growth Online Home