Nov. 28, 2001

 

 

 

The Surface and the Subliminal in Business

by Mother’s Service Society

 

v      The surface consists of the five elements of Mind, Time, Finite, Ego and the Surface.

v      The businessman who 1) plans according to his small conception, 2) according to the Time requirements of his work, 3) fixed to be a Finite determined by the volume of his capital, 4) is egoistic, 5) will be on the surface of business.

v      His own small conceptions are many, but all of them will determine him, it is not he who determines the situation.

v      Time needed for the work will be very much, as he is at the disposal of others and other circumstances.

v      Money determines the scope of his work.

v      Egoistic, selfish attitudes are self-evident.

v      Business of the surface will be adrift in the market conditions.

v      Beyond the surface are the inner mind and the subliminal.

v      The inner mind being the seat of the Purusha, the owner who is unmoved, calm and determined will have a lot of mastery over the circumstances though he is still fully subject to these circumstances. His success will be great within the context of the same old determinants and circumstances.

v      The subliminal is wide and can reach the dimensions of the universe.

§         Its information is not from the senses, but from its own perception.

§         Its master is neither ego, nor the Purusha but the Psychic.

§         The psychic is the evolving soul of the universe who will consummate as Ishwara.

§         Shedding the ego and his own small conceptions, knowing that any work can be done in any time he chooses, refusing to be tied down to the determinations of his capital, he moves to the ever-widening national market.

§         Ego: profit is not the motive, but work.

§         Commission is not so important as the customer’s satisfaction.

§         Not to sell the maximum, but to meet the exact entertainment requirements of the customer must be the view.

§         When a customer wants a product which we do not have and we know it takes twelve days to secure it, he would bind himself to that period of time. It is a small conception bound by the rules and our practice.

§         When another store offers a certain concession, it is our conception that we must conform to it or we will lose business.

§         Another of our conceptions is that in a downward market, sales will dip.

§         Time required for any work must be decided by the requirements of work, not by our earlier practice. We must try to do it in the time required by the Work, not the fancy of a customer. Suppose a company needs a setup for its function which is there shortly, we must rise to the occasion of that function and explore ALL organisational possibilities.

§         It is a common conception that capital decides. It is an equally common experience that performance outstrips the capital’s availability when the inner endeavour is put forth.

§         Markets are local. They are never wider than the locality. Market has so many other dimensions which when tapped one finds his market widening.

v      When the selfish small attitudes are shed, one can immediately see more capital is available and the market widens.

v      The usual channels of information are like our senses. To be able to keep the eyes and ears open to the widest market news, a beginning will be made to break out of the surface and step into the subliminal.

v      When Swaminathan got the Prize, I understood that it is the result of work done from 1975-1989 and felt an initiative taken then would be meaningful. If John reviews his efforts over the past ten years, there will be several leads all of which he can consider following. Each such lead will lead to an ICPF, a village programme, a purse, a coal-liquefaction scheme.

v      The architects contact already appears to be one.

v      For instance, if a survey of the MARKET is systematically undertaken, it will reveal the subliminal opening contrary to the common conception of shrinking market and you will land in a wide one. The bank loan of the Indian Express is an instance. When our own conception of security was weighing us down for a bank loan in 1975, the response of the UCO bank and later the Indian Bank was revealing. Even the existence of a Repatriates Bank was unknown to us. Against the rules of the bank, we were given money to buy land.

v      Let John examine every selfless initiative he took in the last decade. At every doorstep he will now find an opportunity waiting for him.

v      When John finds a practical opening in the work and finds it expansively responding, we can slowly use all subliminal opportunities.

v      That will be real. Till then, it will be explanations.

v      To avail of the subliminal is the first step and one step.

v      Brahman, Purusha, Ishwara are at the end, separated from us by 8 or 12 steps.

v      As a TOKEN or in his imagination, he may try to envisage how he would function, what his emotional attitudes would be, and how much his own personal traits are eager to widen their scope, etc., if he assumes a global context in which he is brought to function as the chief.

v      It can have the least semblance of reality if he moves from here to there in his imagination based on real emotional attitudes. It is true a few things will refuse to take on reality, even in one’s imagination. An ordinary man will shake in his limbs thinking himself to be standing before a vast audience. If it is real to his imagination, it will become real later.

 

 

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