8 types of marketing strategy with example

marketing strategy with example

Best successful marketing strategy examples In 2023

Online advertising can be a successful marketing strategies to reach new customers. Every company in the world needs an effective marketing strategy to build brand awareness and drive new customers to its products and services.The most effective marketing strategies consider every aspect of the marketing flow, from a thorough understanding of your audience personas to a clear-cut marketing budget and so much more. However, creating one can be easier said than done if you’ve never been involved in successful marketing strategies.

In this article, we’re going to look at the best marketing strategies example which take your business to another level and explain how you can create marketing strategies to reach your business summary.

What is marketing strategy?

A marketing strategy is a tool that businesses use to outline their various marketing mix campaign and create a inspiring marketing models. A marketing strategy can include everything from planning and goal setting to developing creative ideas and implementing them.

Some Marketing Strategy with Examples 

There are many different types of business marketing strategies, but all of them have one goal in common- to bring in new customers and increase profits. Some of the most common examples of marketing strategies include: 

1. Advertising: The most common way to market a product or service is through advertising. Ads can be placed in newspapers, online, or on television. They can be targeted to specific demographics, or used to promote a general trend. 

2. Publicity: Publicity is another common form of marketing. It involves spreading the word about a product or service through word-of-mouth and other means. 

3. Digital Marketing: Digital marketing strategy is a type of marketing that involves contacting your customers directly. This can include sending them emails, mailing them newsletters, or calling them on the phone.

4. Distribution: Distribution is the marketing initiatives of getting your products or services to the people who need them. This can involve advertising, selling, or partnering with other marketing goals.

5. Value Proposition: A value proposition is the reason a product or service is worth buying. It explains why the product is better than the alternatives, and why it is worth the price. 

6. Pricing: Pricing is one of the most important aspects of strategic marketing. It determines buyer persona for your marketing plan.

7. Customer Relationship Management (CRM): Customer Relationship Management is a software program that helps marketing team manage their relationships with their customers. It helps you keep marketing efforts  by tracking of your target audience, their contact information, and their behavior. 

7. Web Marketing: Web marketing is the use of online tools to promote your many brands. This can include creating a website, using social media, and developing e-commerce sites or many marketing strategy.

8. Word-of-mouth marketing: Word-of-mouth marketing is the sharing of information verbally from person to person. Satisfied customers recommend products and services directly to others who are looking for similar things.

9. Guerrilla marketing: Guerrilla viral marketing is a marketing strategy that uses unconventional tactics to generate word-of-mouth buzz and drive consumer interest in a product or service. Guerrilla marketing is a great way to get your message out to a wider audience without spending a lot of money. These tactics can help you create a viral video, launching a guerrilla marketing campaign on social media, or sponsoring a unique event.

Marketing strategies vs. marketing plans vs. marketing tactics 

When it comes to marketing, there is a lot of confusion among professionals about what these terms actually mean. So what’s the difference between marketing strategies, marketing plans, and marketing tactics? 

Marketing strategies vs. marketing plans vs. marketing tactics

Marketing Plan

Once you have your goals in mind, it’s time to create a marketing strategy. A marketing plan is an overview of all your marketing initiatives.This will include all the campaigns you intend to run over a set period of time, your goals and ambitions for the projects as a whole, and any research you’ve plan should include to support these aims.

Marketing strategies

There are a number of marketing strategies that businesses can use in order to increase their visibility and draw in more customers.  Businesses have many options when it comes to increasing their visibility and drawing in more customers. Social media platforms, such as Facebook and Twitter, are great tools for connecting with potential customers.

Utilizing search engine optimization (SEO) techniques can also help businesses rank higher in search engine results, improving visibility. Additionally, email marketing campaigns allow businesses to target their messages directly to a specific audience. Paid advertising can also be utilized to reach a larger audience and build brand awareness. Additionally, businesses may want to consider hosting events or creating content that speaks directly to their target demographic.

Ultimately, businesses should focus on developing an effective combination of strategies that work best for their particular needs and goals.

Marketing tactics

Strategies are the overall plan or concept behind a company’s marketing efforts. Plans are the detailed steps needed to execute a strategy, and tactics are the specific techniques used to achieve a plan outlines. For example, a company may have a strategy of targeting young adults aged 18-34, and a plan to create and distribute marketing materials that are interesting and relevant to this age group.

Strategies would include developing creative concepts, targeting media outlets, and conducting market research. Tactics could include developing creative marketing materials, targeting media outlets, and conducting focus groups. 

How To Create A Marketing Strategy

Creating a marketing strategy is one of the most important tasks you can undertake as a business owner. It sets the tone for your company, establishes your objectives, and defines how you will achieve them.

There are a number of factors to consider when developing your marketing strategy, but some of the most important include:

1. What are your company’s goals?

Your marketing strategy should be tailored specifically to your company’s goals and company’s detailed plan. This means that you need to figure out what you want to achieve, and then create a plan to get there.

2. Who are your target customers?

Before you can develop any marketing plans, you need to figure out who your target customers are. This includes understanding your market, your competition, and your target market’s needs and wants.

3. What are your marketing channels?

Once you know who your target customers are, you need to figure out which channels are best suited for reaching them. This includes identifying your company’s strengths and weaknesses, and choosing the channels that will best complement your marketing strategy.

4. What are your marketing goals?

Once you know your marketing channels, you need to identify your marketing trends. This includes determining what results you want to achieve, and how much money you want to spend.

5. How will you measure success?

If you want success of your marketing efforts, you need to figure out how you will measure success. This includes setting benchmarks and milestones, and tracking your progress regularly.

Creating a marketing strategy is  essential  to building a successful business. By following these marketing techniques, you can create your strategy that will help you reach your goals.

Top Tips For Creating Successful Marketing Strategies

No matter how big or small your ad campaigns are, there are certain key principles that should be followed to ensure successful results. Measure the performance of your campaigns and make any necessary adjustments to ensure that they remain effective in meeting business goals.

By following these steps, you will be able to maximize the success of any size of ad campaign no matter how big or small it is.

Set Your Specific Goal

Specific goals are essential for achieving success in any endeavor. When setting goals, it is important to ensure that they are concrete and measurable. Establishing specific goals also helps create motivation to achieve them.  Ultimately, creating specific goals is an important first step in any journey to achieving success.

Identify Your Audience

Identifying the right audience is essential for any successful business. Knowing who your target market is can help you develop effective marketing strategies, 

Identify Your Competitor

Identifying the right competitor is an important part of any successful business strategy. By taking the time to research and analyze your competition, you can gain valuable insights into market trends, pricing strategies, customer preferences, and more.

Choose The Most Effective Platform

you should research where your customers spend their time online and offline. After you know where your customers are spending their time, you can build a marketing strategy using the platforms and channels they are already using.

8 types of Marketing Strategies To create a marketing plan

Before you begin launching digital marketing strategies, you need to create an overall marketing plan for your business. This plan will guide your various strategies and help you achieve your most important marketing objectives.

1. Define The brands

Brands are the cornerstone of any business. They help people identify a product or service as being associated with a certain company or individual. They can be an important part of marketing a business, and can create a sense of loyalty and connection with customers.

so, make sure your branding is consistent and recognizable. This will help your customers connect your products and services with your company, and make it easier for them to find what they’re looking f

2. Research Buyer Personas

Think about your buyers as people who could potentially use your product or service. What are their needs? What are their goals? What are their worries? Once you know your buyers, you can start to create buyer personas. A buyer persona is a fictional representation of a specific type of buyer. By creating buyer personas, you can better understand how your buyers think and what concerns them.

3. Focus On A Very Specific Niche

There are a lot of people who are interested in a variety of different topics. This means that there is a lot of potential for niche content. If you can find a topic that is interesting to a large number of people, you can likely write content that is popular and profitable.

When researching potential topics for your content, it’s important to consider what kind of audience you want to reach and how much attention you can get from them.

Doing research on popular trends and topics is also key, as these are usually already well-received by audiences. Additionally, look for ways to bring something new or innovative to the table so that readers may find something special in your content. With this approach, you can create content that not only reaches a broad audience but also encourages readers to come back for more.

4. Create User-Generated Content

User-generated content is a powerful tool. It can help to create a more engaged and interactive online community. It can help to promote your brand and product. It can help to build a stronger relationship with your customers. 

5. Arrangements Of  Loyalty Program

A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program is a great way for businesses to encourage customers to keep returning.

It rewards customers for their continued support and creates a feeling of appreciation. Loyalty programs can also give businesses important insights into customer purchasing habits and preferences, allowing them to better target future marketing efforts. In this way, loyalty programs benefit both customers and businesses alike.

6. Set Marketing Budget

It’s important to set marketing budget to avoid overspending and ensure you make the most of your resources. Research inbound marketing pricing and normal budgets for your social media campaign to help you decide on your budget. 

7. Start Campaigns

Once you’ve completed the above marketing strategy steps, you can start your campaigns! Be sure to follow the plans you created and carefully track the steps you complete, along with their results.

8. Track  Result

As your campaigns run, it is important to monitor your results so that you can adjust your strategy as needed. Pay attention to key performance indicators such as website traffic, conversions and cost per acquisition. Monitor the progress of your campaigns over time to determine what works and what doesn’t. Analyze the data to uncover insights into how you can optimize your campaigns for better results.

8 Types Of Marketing Strategies To Power Your Campaign

Now we understand the differences between marketing terms, it’s time to land in on marketing strategies and how these work as part of your business goals. There are  different types of strategies that businesses can employ. Each has its own strengths and weaknesses, so it’s important to choose the right one for your business.

A clear marketing strategy should revolve around the company’s value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business.There are 8 types of marketing strategies you can use depending on your business needs.

1. Social Media Marketing Strategy

In present, social media  strategy is a huge part of any business’s marketing plan as it’s a hugely compelling way to hit your marketing goals, build brand awareness, and take advantage of the  revelation that’s taking over online marketing. 

According to recent data, around 50% of social media users use social platforms to brand’s research and products, and 80% of consumers who follow a particular brand will purchase from that brand. 

With these figures, if you’re not utilizing an effective social media marketing strategy, you’re missing out on untold rewards. Radaar.io Can be an effective tool for your Social Media Marketing Strategy

2. Email Marketing Strategy

Email marketing is one of the most effective ways to connect with your customers and drive traffic to your website. When done correctly, effective email marketing can help you build relationships with your customers, increase leads and sales, and drive traffic to your website. One of the key factors to success with email marketing is creating an email template that is effective and easy to use. A well-designed email template will help you captured your customer’s attention, create a good first impression, and create a lasting relationship.

Read Tinyemail Review

3. Content Marketing Strategy

 A content marketing strategy is very important for both large and small businesses. Creating a pipeline of high-quality, relevant content that will attract and engage your target audience. Content marketing plan is really important, when you are making contents.

4. Digital Marketing Strategy

Digital marketing probably doesn’t need much introduction.This marketing strategy will encompass all your online marketing, SEO (search engine optimization), social media lead generation, and more. Effectively, if it’s online, it should be covered by your digital marketing strategy. 

5. Effective Marketing Strategy

As a business owner, you undoubtedly understand the importance of taking customer preferences and interests into account when developing a marketing strategy. In order to effectively instigate a data-capture strategy wherever possible, it is important to understand what interests and preferences your customers and clients have.

6. Internal Marketing Strategy

Internal marketing is focused on creating a connection between employees and the company’s vision and operations. This connection helps employees feel passionate about the company and its mission, which in turn creates a stronger customer experience.

7. Influencer Marketing Strategy

 Influencer marketing is a strategy where businesses rely on an influential leader to recommend their product to their target audience. These leaders usually have a large social following or captivate a market segment. The benefits of using an influencer are evident: a larger reach for your products, more engaged followers, and a stronger brand. But selecting the right influencer is essential to success.

8.Event Marketing Strategy

Event marketing strategy is a great marketing strategy for any company that wants to reach a large number of customers in a short amount of time. Events are typically hosted by companies and organizations to promote their products or services, build brand recognition, create customer loyalty, and generate sales. Event marketing can include trade shows, conferences, seminars, networking events, product launches, special promotions and more. With proper planning and execution, event marketing can be an effective way for businesses to reach their target market and increase brand awareness.

Successful marketing strategy with CampaignHero

CampaignHero can be a part of your Marketing Strategy. CampaignHero is an all-in-one tool for creating and managing marketing campaigns. It enables businesses to build and manage campaigns easily, Correctly identifying your target audience, their passions, and their pain point, providing a complete marketing strategy.

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It offers comprehensive analytics, giving you the ability to track success rates across all channels. With CampaignHero, you can create powerful campaigns in minutes and see immediate results by utilizing its user friendly tools such as drag and drop campaign building and automated A/B split testing. In addition, it offers insights into customer behavior so that you can further refine your strategy over time. Its features make it an ideal choice for businesses of any size looking to gain a competitive edge through effective marketing campaigns.

Some features of CampaignHero

1. Training & Tutorials

2. Powerful Optimisations

3. Ad Management 

4. Live Chat Support

5. User-Friendly Reporting

6. Secure Data

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CampaignHero is best for:

  1. Marketer
  2. Marketing agencies
  3. Small businesses

CampaignHero Pricing

Here is the pricing of CampaignHero


Proven From Top Brands

CampaignHero is a successful marketing strategy examples that has been proven to be effective. It is an online platform that helps businesses create and manage campaigns with ease. Users can also use the platform to segment their audience and target them more accurately. Overall, CampaignHero is a great example of a marketing strategy that has been proven to be effective for many businesses around the world. 

Conversion rate increase by Google Ads: 

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Qualified leads increase by Facebook Ads: 

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Website traffic increase by Google Ads: 

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Campaign Hero Mobile App

Campaign hero has mobile app for both iOS and Android users. Choose the best option for your and get started in seconds with CampaignHero. Which you can link with your facebook, Google, And Microsoft Ads accounts. You can see Performance of your ads on the go.

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In conclusion, marketing is a complex and ever-evolving field that requires businesses to stay informed, proactive, and creative. It is important for businesses to consider the eight types of marketing strategies when planning their campaigns in order to maximize their success. Each type of marketing strategy has its own advantages and disadvantages and can be tailored to meet individual business needs. Companies should also remember that successful marketing campaigns often require a combination of different marketing strategies over time.

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