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So you‘re looking invest in a dedicated landing page builder tool, but not sure where to start or which option best fits your needs? You‘ve come to the right place.
A landing page builder enables anyone to easily create customized, high-converting landing pages by simply drag-and-dropping elements instead of needing to code everything from scratch.
This definitive guide will compare the 12 top landing page builder tools on the market right now based on pricing, features, eases of use and ideal applications. Let‘s dive in!
What is a Landing Page Builder?
Before we compare options, let‘s quickly define what a landing page builder is and why your business needs one…
A landing page builder is a software or online tool that provides templates, drag-and-drop editors, integrations and optimization capabilities allowing you to create high-quality landing pages completely visually without needing web development skills.
A landing page is a standalone web page that encourages visitors to take a specific action. This page is linked from ads, email campaigns, websites, and other traffic sources. The goal is to convert that visitor into a lead by capturing their contact information or other data.
Here is an example landing page template from landing page builder Unbounce:
Benefits of using dedicated landing page builder software include:
- Faster landing page creation: Build pages 5-10x faster than coding from scratch
- No web design experience needed: Intuitive drag-and-drop page builders allow anyone to build landing pages
- Optimized for conversions: Landing page templates and best practices maximize lead capture
- Integrations: Connect to your marketing stack like email and analytics
- A/B testing: Continually improve your landing pages over time
Simply put, advanced landing page software empowers both individuals and enterprise teams to drive more conversions leveraging powerful visual tools instead of needing specialized web development resources and skills.
Why You Need a Landing Page Builder
Here are some compelling statistics that demonstrate why your business needs to seriously consider investing in a dedicated landing page builder platform:
- Single landing pages have an average conversion rate between 2%-5% according to WordStream data:
- Companies see a 55% increase in leads when they increase landing pages from 10 to 15 according to HubSpot:
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Some top-performing landing pages see up to 7.35% conversion rates based on Unbounce data.
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Mobile optimization matters: 35% of website visitors will leave a page that takes more than 3 seconds to load on mobile according to Google data.
The data speaks for itself: utilizing landing page builders to create more high-quality, optimized pages will directly fuel more conversions and revenue growth for your business.
Top 12 Landing Page Builders Compared
To simplify your search, here is an at-a-glance overview comparing 12 top companies offering landing page builder tools and software:
| Builder | Best For | Starting Price | Free Trial |
|---|---|---|---|
| Unbounce | A/B Testing & Optimization | $79/mo | 14 days |
| Instapage | Beginner-Friendly & Ease of Use | $99/mo | 14 days |
| GetResponse | Email Marketing | $15/mo | 30 days |
| Thrive | WordPress Users | $19/mo | No |
| Leadpages | Fast Creation & Conversions | $25/mo | 14 days |
| Landingi | Advanced Marketing Automation | $29/mo | No |
| Wishpond | Popups & Contests | $45/mo | 14 days |
| Ucraft | Creators/Agencies/Small Businesses | $8/mo | 14 days |
| HubSpot | Existing HubSpot Users | $50/mo | No |
| ClickFunnels | Sales Funnels | $97/mo | 14 days |
| Carrd | One-Page Sites | $9/mo | No |
| Shogun | Ecommerce Stores | $29/mo | 14 days |
Below we will do an in-depth comparison of 6 top landing page builders based on features, use cases, pros and cons.
#1) Unbounce
Best For: A/B Testing & Conversion Optimization
Unbounce focuses 100% on building tools specifically for high-converting landing pages.
Key Features:
- Drag-and-drop + custom HTML/CSS editing
- 75+ mobile-responsive templates
- Popups & sticky bars
- A/B testing & analytics
- Ad campaign integration
- Lead generation forms
Pricing: Starts at $79/month
Ideal For: Marketing teams and agencies invested in optimizing conversions. Great A/B testing features.
Pros
- Very flexible editor and customization
- Enterprise-grade testing capabilities
- Designed purely for high-converting pages
- Tons of pro templates and elements
Cons
- Learning curve due to breadth of options
- Can get pricey for bigger teams
- Very focused on its core offering
#2) Instapage
Best For: Beginner-Friendly & Ease of Use
Instapage is loved by beginners and experts alike for its intuitive drag-and-drop builder and top-notch templates.
Key Features:
- Simple drag-and-drop editor
- 100+ conversion-optimized templates
- A/B testing
- Integrations with marketing apps
- Page analytics
Pricing: Starts at $99/month
Ideal For: SaaS companies, agencies and small business owners seeking an easy-to-use landing page builder that also packs a punch in terms of email and advertising integrations. The onboarding and interface is extremely beginner-friendly.
Pros
- Very intuitive visual editor
- Great mobile-optimized templates
- Popular integrations included
- Top notch analytics and reporting
Cons
- Can get more pricey for multiple users
- Form customizations require code
- Learning all its features takes time
#3) GetResponse
Best For: Email Marketing
In addition to email marketing, GetResponse‘s landing pages make it easy to turn website traffic into leads.
Key Features:
- Landing pages & websites
- Drag & drop editor
- Templates built for conversions
- PayPal integration
- Marketing automation
Pricing: Starts at $15/month
Ideal For: Already use GetResponse for email? Easily create landing pages without needing another tool. Perfect for solopreneurs and early-stage startups focused on email lead gen.
Pros
- Fits neatly into your workflow
- Very affordable and easy to use
- ConvertKit alternative
Cons
- Less advanced than other standalone builders
- Primarily form-based templates
- Lead gen focused
#4) Thrive
Best For: WordPress Users
Thrive Themes provides a landing page builder plugin designed for WordPress sites.
Key Features:
- WordPress plugin
- Drag-and-drop editor
- 100+ templates
- Converts WordPress sites visitors into leads
Pricing: Starts at $19/month
Ideal For: If you run your business on WordPress, Thrive Architect can help you easily create landing pages, sales funnels checkout flows without needing another platform.
Pros
- Fully integrated with WordPress sites
- Very affordable pricing
- Great support community
Cons
- Requires self-hosted WordPress site
- Steeper learning curve than beginner platforms
#5) Leadpages
Best For: Fast Landing Page Creation & High Conversions
Leadpages makes it easy for small businesses to create professional, high-converting landing pages at significant cost savings.
Key Features:
- 160+ mobile-ready templates
- Drag-and-drop editor
- 2-minute set up
- A/B testing capabilities
- Top marketing integrations
Pricing: Starts at $25/month
Ideal For: Small agency clients focused on lead gen services. Very fast landing page launch times.
Pros
- Intuitive editor & templates
- Affordable pricing tiers
- Quickly create high-quality pages
- Great integrations
Cons
- Navigation can be confusing
- Too template-reliant
- Lead gen focused
#6) Landingi
Best For: Advanced Lead Gen Automation
Landingi provides enterprise-level capabilities that empower businesses to scale optimized lead generation efforts.
Key Features:
- Drag-and-drop editor
- 250+ responsive templates
- Email marketing & sales funnels
- Powerful analytics
- Zapier & PieSync integrations
Pricing: Starts at $29/month
Ideal For: Marketing agencies and mid-market companies needing advanced, yet affordable tools comparable to leading competitors.
Pros
- Great balance of ease-of-use and customization capabilities
- Very affordable compared to other automation-powered builders
- Campaign management suite
Cons
- Steeper learning curve due to breadth of features
- Mostly suitable for lead gen goals vs general web pages
Expert Tips for Choosing the Right Landing Page Builder
To wrap up this guide, here are some research-backed tips from conversion optimization experts on finding the best landing page builder for your specific business needs:
Know Thy Goals First
As Unbounce CEO Rick Perreault advises:
"Before choosing a landing page builder, get crystal clear on your goals. Understanding key objectives and KPIs informs what features you need most."
Are you focused on lead gen, promoting a product launch, capturing emails, or driving event registrations? Your goals dictate ideal templates, forms and capabilities.
Prioritize Core Must-Have Features
Litmus CEO Ross Andrew cautions against getting distracted by non-essential capabilities:
“Prioritize must-have features like mobile responsiveness and email marketing integrations over nice-to-have’s. Match core strengths to your primary goals."
Stay laser focused on exactly what will fuel performance for your campaigns and initiatives when evaluating different landing page builder options.
Compare Packages Closely
As CallRail CEO Jonathan Lee highlights, you need to look beyond surface capabilities:
“Pricing and plans vary widely across tools. Carefully compare tiers to confirm all essential features are included before committing long term."
Watch out for price creep from add-ons or upgraded packages you may not actually need. Clearly understand what comes standard at each pricing tier.
We hope this guide gives you clarity and confidence selecting the best landing page creation platform matching your specific conversion optimization and digital marketing goals in 2023! Let us know if you have any other questions.