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Copywriting is the art and science of using words to promote a product, service, or idea. An effective copywriter can convince readers to take action through compelling and persuasive writing. As content marketing continues to grow, skilled copywriters are in high demand. Taking one of the best copywriting courses can give you the knowledge and skills to launch a lucrative copywriting career.
I‘ve analyzed the top online copywriting courses across platforms like Udemy, Skillshare, and more. These classes teach beginners the copywriting fundamentals while helping experienced writers refine their skills. By the end, you‘ll know how to write high-converting sales and marketing copy.
How I Chose the Best Copywriting Courses
With copywriting training offered on so many eLearning platforms, finding the right class can feel overwhelming. To determine the top copywriting classes, I looked at several factors:
- Instructor background: Does the teacher have copywriting experience? Seasoned copywriters make better instructors.
- Student feedback: What do past students have to say? Positive reviews indicate a worthwhile course.
- Practical application: Are there exercises to apply concepts? Hands-on practice cements lessons.
- Production quality: Is the course well-structured and easy to follow? Superior organization shows instructor investment.
- Pricing structure: Does the pricing match the value? The best courses balance affordability and quality.
I favored copywriting classes with experienced instructors, glowing reviews, interactive assignments, high-quality production, and reasonable pricing. Using these criteria, these emerging platforms offer the best copywriting courses online.
1. Copywriting for Beginners: How to Write Web Copy That Sells (Skillshare)
Specs:
- Duration: 1 hour
- Rating: 97% recommended
- Level: Beginner
- Price: $13.75/month
Copywriting for Beginners on Skillshare provides new writers with a strong introduction to crafting effective web copy. In just 60 information-packed minutes, you‘ll learn copywriting terminology, headline formulas, and tips for boosting conversions.
Instructor Sofia Quintero runs a copywriting agency catering to female entrepreneurs. With over 15 years of experience, her advice comes from real clients across industries. Beginners appreciate Sofia‘s clear and simple teaching style. By breaking concepts down into digestible chunks, she makes copywriting approachable for total novices.
This class won‘t make you an expert copywriter overnight. However, it excels at explaining the copywriting basics every writer needs to know. The knowledge also transfers well to writing copy for landing pages, email, social media, and more. Overall, Copywriting for Beginners is the perfect starting point for dipping your toes into sales writing.
Key Topics
- Copywriting fundamentals
- Crafting attention-grabbing headlines
- Incorporating visuals to build trust
- Writing persuasive copy without hype
2. Modern Copywriting: Writing Copy That Sells (Udemy)
Specs:
- Duration: 7 hours
- Rating: 4.5/5
- Level: Beginner
- Price: $16.58/month
Want copywriting training tailored to the digital landscape? Modern Copywriting from Udemy has you covered. Spanning 7 hours of video content, this online class dives into writing copy for websites, social media, and email marketing.
Instructor Martin London brings an impressive marketing background to the course. As a bestselling author and founder of a leading London ad agency, he knows a thing or two about persuasive writing. Students praise his emphasis on understanding the target audience above all else.
Throughout the training, you‘ll analyze real-word examples of effective copy. Worksheets also give you a chance to practice developing your own buyer personas. By balancing theory with practical exercises, this class suits both total beginners and marketers looking to sharpen their skills.
While the course name contains "modern," timeless copywriting principles still take center stage here. The difference lies in the application to formats like Facebook ads and Amazon product descriptions. If you want versatile training for selling through online copy, Martin‘s class delivers.
Key Topics
- Researching and targeting your audience
- Copywriting formulas to streamline writing
- Case studies of winning marketing messages
- Optimizing copy for social media
3. The Complete Copywriting Course: Write to Sell Like a Pro (Udemy)
Specs:
- Duration: 3 hours
- Rating: 4.6/5
- Level: Beginner – Expert
- Price: $16.58/month
With over 15,000 rave reviews, The Complete Copywriting Course is one of Udemy‘s highest-rated classes for a reason. Perfect for everyone from marketing interns to seasoned writers, these lessons reveal professional secrets for persuasive online copy.
Instructor Phil Ebiner and his team of copywriters skip theoretical fluff in favor of actionable advice. Through exploring winning examples, you‘ll discover what makes customers tick and how to use psychology ethically in your writing. While just 3 hours long, the condensed course packs an impressive amount of value.
From grabbing attention to inspiring action, you‘ll gain tools for crafting headlines, openings, and closes. Guidance also covers writing specifically for case studies, About Us pages, and more. Production is top-notch, with bountiful examples and a clean teaching approach sure to stick.
For comprehensive training without wasting time, The Complete Copywriting Course is a foolproof choice. The affordable lessons distill copywriting best practices anyone can apply right away.
Key Topics
- Hooking readers with gravitational pulls and leads
- Capitalizing on the psychology of sales
- Following communication and copywriting formulas
- Crafting customer case studies
4. Copywriting Headline Mastery (Udemy)
Specs:
- Duration: 55 minutes
- Rating: 4.3/5
- Level: Intermediate
- Price: $24.99
Copywriting Headline Mastery zeroes in on one small but mighty copy element: titles. How do you grab attention in an age of information overload? Strong headlines. This Udemy course reveals headline formulas virtually guaranteed to stop scrollers in their tracks.
Instructor Molly Mahoney brings an unconventional background as an opera singer turned copywriter. Yet her strategies are tried and tested by an impressive client list including Google and Microsoft. Recognizing most people only skim content, Molly focuses her class on making headlines impossible to ignore.
Through examining star students Airbnb and Dollar Shave Club, you‘ll uncover secrets behind viral headline writing. The course also delves into using tools like Coschedule Headline Analyzer for hard data on high-performing headlines. In just 55 minutes, Molly clearly outlines advanced tactics for writing headlines that convert.
This lightning-fast course won‘t make you a copywriter overnight. However, zeroing in on headline writing gives your skills an instant boost. The advanced tips also help experienced copywriters take their titles to the next level through emotional hooks and research.
Key Topics
- Grabbing readers in an age of skimmers
- Employing proven headline formulas
- Using headline analyzer tools
- Optimizing copy for social media
5. Copywriting for Creatives: Write Authentic Brand Copy (Skillshare)
Specs:
- Duration: 1 hour
- Level: All levels
- Price: 1-month free trial
Copywriting extends far beyond pushing products through sales lingo. Copywriters also lend their writing expertise to develop compelling brand messaging across mediums. In Copywriting for Creatives, instructor Cat Howell provides crucial training for this in-demand niche.
As a copywriter for creative agencies, startups, and large brands, Cat built her career helping shape authentic brand voices. She shares this experience through outlining core copywriting principles suited for social media, blogs, vision statements, and more.
While covering important basics, the class particularly shines in its focus on crafting mission statements and About Us pages. You‘ll gain insider tips for conducting competitor research and mining customer data to build persuasive personas. Though only an hour long, the class sends you off with frameworks for bringing brands to life through quality writing.
Copywriters seeking to expand their skillset will find immense value in Cat‘s specialty training. However, the class provides universal value for any marketer wanting to better communicate their brand story to the world.
Key Topics
- Conducting competitor analysis
- Defining your brand persona and voice
- Optimizing copy for social media
- Developing About Us pages and mission statements
6. Alan Sharpe’s Copywriting Masterclass (Udemy)
Specs:
- Duration: 30 hours
- Rating: 4.6/5
- Level: Beginner
- Price: $19.99
Seeking truly comprehensive copywriting training? Look no further than Alan Sharpe‘s Copywriting Masterclass on Udemy. Spanning 30 hours of video content across 264 lectures, these classes leave no stone unturned when it comes to persuasive writing education.
Alan Sharpe brings over a decade of copywriting and marketing experience to the course. Having written copy generating over $100 million in sales, he provides battle-tested tips for beginners and experts alike. The huge curriculum covers copywriting for websites, Google Ads, social media, email, sales funnels, and much more.
While dense with nearly 20K students enrolled, the course cleverly organizes related topics into separate classes for easy learning. Alan‘s candid teaching style also keeps lengthy lessons feeling personal. By revealing inside copywriting secrets, he makes best practices approachable through real examples.
This represents the most comprehensive copywriting training on the market—ideal for serious writers committed to honing their craft. The sheer breadth of practical lessons empowers graduates to tackle virtually any copywriting project that comes their way.
Key Topics
- Writing copy for websites, ads, email, and social
- Crafting USP statements and sales funnels
- Creating offers and identifying emotional triggers
- Research tools and frameworks for better writing
7. Copywriting for Digital Marketing (edX)
Specs:
- Duration: 6 weeks
- Rating: 4.5/5
- Level: Beginner
- Price: $99
Hosted by edX in partnership with GetSmarter, Copywriting for Digital Marketing offers an unbeatable combination of renowned university pedigree and industry-relevant education. The six-week online course comes backed by the University of California Berkeley, cementing your skills through a valuable credential.
Instructors pull topics and trends from the American Marketing Association and leading persuasion research. However, theory takes a backseat to practical assignments using real copywriting briefs. You‘ll gain experience tailoring writing based on audience data and desired campaign objectives.
Expert student support accompanies the curriculum to guide skill mastery. Upon completing assessments throughout the course, you‘ll earn a professional copywriting certificate from a top global university. The skills provide a springboard for further marketing or copywriting roles.
For those seeking structured copywriting education and credentials, edX hits the mark. The course duration also makes it a viable professional development tool for marketers wanting to sharpen writing abilities in their spare time.
Key Topics
- Creating audience personas
- Optimizing copy based on campaign goals
- Writing for digital channels
- Crafting compelling calls-to-action
8. Persuasive Copywriting Mastery: Become an Expert Copywriter (Udemy)
Specs:
- Duration: 11 hours
- Rating: 4.4/5
- Level: Beginner
- Price: $94.99
Persuasive Copywriting Mastery stands out for its sheer breadth of copywriting training exclusively focused on selling. The 11+ hours of content equip learners with skills for writing high-converting copy tailored to different mediums and purposes.
Instructor Stefan Georgi brings real-world expertise from running a leading copywriting agency catering to top marketers and innovators. His cutting-edge tactics stem from what works now versus outdated theory. Students particularly praise his breakdown of writing persuasive copy as a structured formula.
From grabbing attention to building desire and driving clicks, no stone goes unturned. Guidance thoroughly explores optimizing web copy, social media posts, YouTube descriptions, and Google Ads. Through case study analysis and writing exercises, the course gives you hands-on practice while cementing concepts.
Upon finishing, the value becomes clear from rave reviews. Persuasive Copywriting Mastery stands apart in providing comprehensive sales writing training vetted by a leading expert. If you‘re committed to a copywriting career, Stefan‘s battle-tested secrets set you up for success.
Key Topics
- Formulas for grabbing attention
- Crafting USP statements
- Writing social media and Google Ads
- Optimizing ecommerce product copy
9. AWAI‘s Accelerated Program for Six-Figure Copywriting (AWAI)
Specs:
- Duration: Self-paced
- Rating: 4.6/5
- Level: Beginner – Intermediate
- Price: $497+
When it comes to prestigious copywriting training, AWAI‘s Accelerated Program remains an industry leader since 1997. The comprehensive curriculum has already helped over 100,000 students launch lucrative copywriting careers.
The self-paced course divides into 26 modular lessons blending independent learning with instructor support. Through expert coaching and feedback, you‘ll gain skills for writing persuasive long-form and short-form copy across formats. Assignments even challenge you to create full marketing campaigns for real products.
By covering diverse writing types beyond advertising, these lessons prime graduates for versatile careers. With little direct competition, the Accelerated Program easily ranks among the most reputable copywriting classes online backing success claims through helping members earn six-figure incomes.
The pricier investment pays dividends through comprehensive training, feedback, and guidance traditional classes lack. If you‘re willing to spend more for secrets master copywriters use daily from an authoritative source, AWAI delivers.
Key Topics
- Writing long-form sales letters and short ads
- Crafting winning email and social media copy
- Developing lead magnets and optimizing webpages
- Building multichannel marketing campaigns
10. Build a Successful Creative Blog (CreativeLive)
Specs:
- Duration: 15 hours
- Rating: 98% recommended
- Level: Beginner
- Price: $15/month
Modern copywriters rarely stick to print ads and mailed flyers. An online presence through blogging allows writers to establish authority and attract clients. In Build a Successful Creative Blog, instructor Jenna Kutcher teaches copywriters how to drive traffic and monetize personal websites.
As host of one of the most popular business podcasts today, Jenna skyrocketed her career using smart blogging strategies. Students gain invaluable tips learned from her meteoric rise regarding planning content, promoting posts, and developing products around your brand.
While focused on creatives, any copywriter benefits from guidance on optimizing websites for search engines through quality writing. You‘ll also discover tactics for repurposing website content across social media and email newsletters.
Ultimately, blogging smartly fuels a copywriting career through expanding digital reach. This class teaches you not only how to write blogs effectively but also leverage them for professional growth in the age of personal branding.
Key Topics
- Planning an effective editorial calendar
- Driving site traffic through SEO writing
- Building email lists and social media followings
- Creating online courses and membership sites