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Email tracking has become an essential tool for marketers, sales teams, and recruiters to understand how their emails are being engaged with. By tracking emails, you can gain valuable insights into open rates, click rates, links clicked, attachments downloaded and more.
For Gmail users specifically, there are many great email tracking extensions and apps available to provide these analytics directly within Gmail. I‘ve researched the top email tracking tools for Gmail and provided my recommendations below on the best options available.
1. Hunter
Hunter is my #1 pick for the best Gmail email tracking tool. It‘s completely free and easy to set up as a Chrome extension.
Once installed, you‘ll see detailed email tracking analytics for every email you send right within Gmail – no need to switch between apps or sites. Key stats provided include:
- Opens – See how many times an email was opened
- Clicks – Number of clicks on links
- Replies – If the recipient replied
- Unsubscribes – If they unsubscribed
Hunter also provides timely notifications when recipients open or click your email so you can follow up appropriately.
For sales teams, Hunter integrates nicely with popular CRMs like Salesforce, HubSpot, Pipedrive and more to attach tracking data to customer records.
Key Features
- Free basic plan with unlimited emails
- Real-time open & click notifications
- Link click analytics
- CRM integrations
- Gmail sidebar with tracking stats
- Available as Chrome extension
Overall, Hunter provides the best free email tracking experience for Gmail without sacrificing features.
2. Mixmax
Mixmax is another very popular email tracking tool made specifically for Gmail. It comes packed with powerful features to understand how your emails are engaging recipients.
With Mixmax, you can view real-time notifications directly within Gmail to see when users open or click your email. It also provides open and click heatmaps showing what content is getting attention.
Additionally, Mixmax integrates nicely with Slack and your calendar to auto-log emails and schedule meetings. For sales teams, it enhances productivity by importing LinkedIn profiles into your CRM when people engage with your emails.
Key Features
- Real-time open & click notifications
- Open & click heatmaps
- Slack & calendar integration
- CRM integration
- Available as Chrome extension
The free version of Mixmax provides robust email tracking and automation features making it a top choice.
3. Streak CRM
Streak CRM is a popular all-in-one CRM for Gmail that includes powerful email tracking capabilities. When you send an email in Gmail with Streak enabled, it will automatically track opens, clicks, and replies.
The key benefit Streak provides is the ability to view email engagement analytics directly on relevant customer records in your CRM. This gives sales and support teams the context they need.
You can also easily segment customers based on their engagement with email campaigns to target follow-ups accordingly. Other helpful features include email templates, sequences, task reminders and pipelines to streamline your workflow.
Key Features
- CRM with built-in email tracking
- Segment customers based on email engagement
- Email templates & sequencing
- Chrome extension for Gmail
- Task reminders & pipelines
For its deep Gmail integration and email tracking focused on sales workflows, Streak earns a spot as a top choice.
4. Mailtrack for Gmail
Mailtrack is an email tracking tool built solely for Gmail with a generous free plan. It‘s quick and easy to set up as a Chrome extension.
Once installed in Gmail, Mailtrack automatically tracks all email opens, clicks, location opens and replies. You can view real-time alerts when recipients engage with your email right within Gmail.
Mailtrack also provides helpful email analytics reports to understand your open rates, most popular links, locations recipients opened from and more.
Key Features
- Real-time open & click notifications
- Automatic link tracking
- Email analytics reporting
- Free version with unlimited emails
- Chrome extension integration
For its simplicity and generous free plan, Mailtrack is one of the best pure email tracking solutions for Gmail.
5. Boomerang
Boomerang is a popular Gmail extension with great email scheduling and tracking capabilities. You can easily schedule emails to be sent at your preferred date/time right from Gmail.
Boomerang will then track opens, clicks and replies from your scheduled emails. Get notified directly within Gmail when recipients engage with your scheduled messages.
This tool also makes it easy to follow-up on emails with automatic reminders if you haven‘t received a response.
Overall, Boomerang combines email scheduling, tracking and reminders making it super useful for sales teams and keeping tasks on track.
Key Features
- Schedule emails to send later
- Open & click tracking
- Email response reminders
- Easy install as Chrome extension
The affordable paid plans and deep integration with Gmail scheduling makes Boomerang a worthwhile email tracking option.
6. HeyMarket
HeyMarket provides effective email tracking and campaign analytics tightly integrated with Gmail. It makes it simple to track opens, clicks and conversions from your email campaigns.
Valuable features include A/B testing capabilities to compare email subject lines as well as scheduling your campaigns.
For sales teams, HeyMarket focuses on tracking the metrics that matter most – how many conversations and deals result from each email campaign. This helps you calculate the ROI of your outreach.
Key Features
- Campaign statistics dashboard
- A/B testing capabilities
- Campaign scheduling
- Tracks conversations & deals closed
- Chrome extension
For its campaign-focused email tracking and analytics, HeyMarket is a great choice for both marketing and sales teams.
7. Bananatag
Bananatag provides an all-in-one email marketing platform for small businesses focused on Gmail productivity.
It enables creating beautiful email templates as well as robust email tracking within Gmail once messages are sent. You receive notifications for opens, clicks, links clicked, attachments downloads and more.
Bananatag also provides useful email performance reports to optimize your campaigns. And segmentation lets you target contacts based on their engagement.
Key Features
- Email campaign creation
- Open & click tracking
- Segmentation based on behavior
- Email analytics reporting
- Chrome extension
For its mix of DIY email campaigns, tracking and analytics, Bananatag is a great option for small business marketing teams.
8. GTracker
GTracker is a dedicated email tracking extension built solely for Gmail. It provides a free forever plan with enough functionality for most use cases.
Once activated, GTracker will automatically track opens, clicks and location opens for all emails you send within Gmail. Useful email analytics provide open and click rates over time as well as your most popular links.
A handy feature is partial email tracking which lets you exclude certain emails from being tracked – great for personal correspondence.
Key Features
- Open, click & location tracking
- Partial email tracking
- Free forever plan
- Email analytics reports
- Chrome extension
For its generous free plan and ability to target tracking to specific emails, GTracker is a great basic option.
9. WisePops
WisePops is a visual email creation platform with integrated email tracking and analytics for Gmail.
Create beautiful email templates using drag and drop editing. Once sent, emails are automatically tracked within Gmail for opens, clicks, geography and more.
Useful analytics provide granular segmentation of your contacts based on their engagement. WisePops also serves pop-ups and push notifications to desktop and mobile to capture more leads.
Key Features
- Visual email template editor
- Open & click tracking
- Contact segmentation
- Pop-ups & push notifications
- Chrome extension
For email designers and agencies focused on visual campaigns, WisePops is a great choice with its tracking and lead capture capabilities.
10. Email Tracker for Gmail
Email Tracker is a stripped down email tracking extension built solely for Gmail. It has a forever free plan providing basic tracking functionality.
Once added to Chrome, Email Tracker will automatically track opens and location opens for all emails you send. A map view shows you what countries and cities your email has been opened in.
Email lists and basic reports provide a summary of your email tracking data over time. If you just need basic email open tracking, this tool delivers at no cost.
Key Features
- Open & location tracking
- Map view of opens
- Basic email reports
- 100% free forever
- Chrome extension
For free unlimited basic email tracking, Email Tracker is a great choice with its simplicity and generous pricing.